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My 5-pound toy poodle LOVES this Fleecy Bone toy. I have bought her at least 50 different toys, but none compares to this particular one. She will do all her tricks and even learn new tricks for it. I think it has to do with the size and shape, and the fact that the squeaker is right in the center of the bone and it fits in her mouth perfectly. She will always choose this toy first out of her drawer full of toys, no matter what. Even when it eventually breaks from constant use and I give her a brand new one, the new Fleecy Bone is always first choice, she recognizes it immediately. I got the slipper version of this toy as well but that one is always second. The Fleecy Bone rules! I think I have bought around 20 of these so far (how embarrassing) to make sure she will always have one if God forbid it ever gets discontinued. If you have a tiny toy breed dog who loves plush toys, you have to buy one! Or several!